Ubisoft to raise Just Dance+ subscription prices in UK from April 2026 after restructuring

Ubisoft has confirmed that it will increase the price of its Just Dance+ subscription service from April 2026, the publisher announced as part of wider corporate restructuring measures. The move follows a recent round of high-profile cuts and project cancellations aimed at improving efficiency across the company.

Just Dance+ launched in November 2022 and is available in-game from Just Dance 2023 Edition onwards. The streaming service gives subscribers access to an expanded back catalogue of tracks from the franchise.

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Ubisoft said the price change will take effect in UK and other markets from April 2026. The publisher framed the adjustment as part of broader efforts to align costs with its revised strategic priorities in the wake of the restructuring; it has not tied the change to any single studio or title.

The announcement arrives roughly one week after Ubisoft confirmed a significant programme of cuts and cancellations intended to streamline operations. The company has been publicly restructuring teams and cancelling some projects to refocus resources on core franchises and profitability.

Current Just Dance+ subscribers are expected to receive formal notice of the change through Ubisoft’s usual communication channels and in-app messages prior to the April implementation date. Further details about new price points for specific territories and subscription tiers will be published by Ubisoft as they become available.

For the original report, see Nintendo Life: Ubisoft increases Just Dance+ subscription prices in the wake of restructuring and cuts.