The ongoing component shortage crisis has forced Microsoft to increase the prices of its Xbox Series X and S consoles, effective August 1st. The price hike of $100 is largely attributed to the rising manufacturing costs, particularly the high demand for memory chips used in AI infrastructure.

Despite the price increase, sources claim that Microsoft may still sell its consoles at a loss. This raises questions about the company's strategy and the potential impact on its bottom line. The price hike also has implications for Project Helix, a mysterious initiative that has been shrouded in secrecy.

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  • The Xbox Series X and S consoles will see a price increase of $100, effective August 1st.
  • Rising manufacturing costs, particularly memory chip prices, are the main drivers of the price hike.
  • Microsoft may still sell its consoles at a loss, despite the price increase.
  • The price hike has implications for Project Helix, a mysterious initiative that has been shrouded in secrecy.
  • The ongoing component shortage crisis continues to affect the gaming industry, with no clear end in sight.

Source: Pure Xbox