Despite concerns over the recent price increase, Xbox console sales in the US have achieved their biggest month in 2026 so far. According to data from Circana, Xbox Series sales were up a staggering 86% compared to the same period last year.

This surge in sales can be attributed to several factors, including the launch of new games and the comparison to last year's sales, which were impacted by the Nintendo Switch 2 launch.

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  • Xbox Series sales increased by 86% compared to last June
  • The average price of Xbox consoles also saw an increase
  • The price hike announced in late June does not seem to have deterred buyers
  • The sales growth is a positive sign for Xbox, despite initial concerns over the price increase

Source: Pure Xbox