The first half of 2026 has been a wild ride for gamers in Japan, with the Nintendo Switch 1 & 2 dominating the market. As we've just passed the midpoint of the year, Nintendo has released its list of best-selling eShop games for the region, and the results are fascinating.

Japanese gamers have been eagerly snapping up the latest titles, with some familiar faces topping the charts. The popularity of certain franchises is clear, with iconic characters and gameplay driving sales.

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  • Pokémon games are among the top sellers, with their enduring popularity a testament to the franchise's staying power.
  • Mario Kart is another big hitter, with its addictive racing action and beloved characters.
  • Other top-selling games include popular RPGs and action-adventure titles, showcasing the diversity of the Switch's library.
  • The success of these games highlights the importance of online stores like the eShop in modern gaming.
  • The Japanese gaming market continues to thrive, with the Switch at its core.

Source: Nintendo Life