Sony has confirmed that its Japan-exclusive PS5 console, which is language-locked, is currently selling at a loss. Despite this, the company views it as a vital investment in its home market, where Nintendo has traditionally held sway.

The console's lower price point, which is even cheaper than the Switch 2, is part of Sony's strategy to regain ground in Japan. According to CEO Hideaki Nishino, this move is essential for the company's long-term success in the region.

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  • The Japan-exclusive PS5 is selling at a lower price than the Switch 2
  • Sony considers this a necessary investment in its domestic market
  • The company aims to regain ground in Japan, where Nintendo has traditionally been dominant
  • The language-locked console is part of Sony's strategy to cater to local tastes and preferences

Source: Push Square