Sony is going all out to promote the upcoming release of Grand Theft Auto 6, and the latest move is a clever one. The company has added a custom start-up animation to the PS5, which takes players directly to the GTA 6 pre-order page. This innovative marketing tactic is sure to generate buzz and get fans excited for the game's release.

The custom start-up screen is a first for the PS5, and it's a great way to showcase the game's logo and create a sense of anticipation. The Welcome Hub widget now features a link to the GTA 6 product page, making it easy for players to pre-order the game and get ready for the action.

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  • The custom start-up animation is a unique marketing move that sets the PS5 apart from other consoles.
  • The rebranded PS App is also live, offering a fresh new look and improved user experience.
  • GTA 6 pre-orders are now live, giving fans the chance to secure their copy of the game before its release.
  • The game's logo and branding are prominently featured on the PS5 start-up screen, generating excitement and buzz.

Source: Push Square