Xbox Game Pass, once the crown jewel of Microsoft's gaming subscription services, has seen a significant decline in subscribers. According to Matthew Ball, Xbox's chief strategy officer, the service lost millions of subscribers in the wake of last year's price hike.

This news comes as a shock to many, as Xbox Game Pass was widely regarded as one of the best deals in gaming. However, it appears that the price increase was too much for many gamers to swallow.

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  • The exact number of subscribers lost has not been disclosed, but it is reported to be in the millions.
  • The price hike, which occurred in the fall of 2025, was met with widespread criticism from the gaming community.
  • This decline in subscribers could have significant implications for the gaming industry, potentially affecting the way companies approach subscription-based services.
  • Xbox will need to reassess its pricing strategy and consider the feedback from its loyal customer base to win back lost subscribers.

For more information on this developing story, Source: Eurogamer