IO Interactive has confirmed that it did not use generative artificial intelligence in the creation of its upcoming James Bond title, 007: First Light, the studio's art director Rasmus Poulsen has said.

Speaking to Eurogamer, Poulsen framed the decision within the franchise's recurring themes, noting that "the thematics of Bond are often: beware of utopia." The comment underlines a deliberate studio stance against applying generative-AI tools to this project.

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The remarks arrive amid a wider industry debate over the role of generative AI in game development, where some teams are experimenting with AI-assisted asset creation while others emphasise traditional, human-led workflows for reasons ranging from authorship and quality control to ethical concerns.

IO Interactive's statement positions the studio among those taking a cautious approach, at least for the Bond project, prioritising established in-house art and design processes rather than AI-generated content.

Full coverage and the original comments from Poulsen are available via Eurogamer.

Read the Eurogamer report