Reports from Pure Xbox, citing screenshots shared by MondoXbox, indicate that the Microsoft Store app for Windows has received a sizeable Xbox-themed redesign.

The refreshed look places stronger Xbox branding and a more game-oriented presentation at the forefront of the store, with larger imagery and a layout that appears aimed at surfacing games and promotions more prominently than before. At a glance, the new design looks cleaner and more focused on titles than the traditional Microsoft Store interface, and in some instances appears to outshine the dedicated Xbox PC app.

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The change is notable given the longstanding tendency for many PC players to bypass the Microsoft Store in favour of the Xbox PC app or third-party storefronts such as Steam and the Epic Games Store. A visual overhaul of this scale could make the Microsoft Store a more compelling landing place for game discovery on Windows if deployed broadly.

There is no public confirmation from Microsoft about whether the redesign is a full rollout, a staged release, or an A/B test. Coverage of the update was first highlighted by Pure Xbox, which linked to screenshots shared by MondoXbox.

The broader implications for Game Pass integration, the Xbox PC app, and the wider PC storefront landscape will depend on how widely the new design is deployed and whether Microsoft ties deeper functionality or services into the refreshed store experience.

Source: Pure Xbox (via MondoXbox).