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CD Projekt Red has unveiled an unusually high-production April Fools' gag for The Witcher 3, pitching a mock peripheral codenamed Project R.O.A.C.H. — an acronym for "Ride On A Controller Horse" — that supposedly ensures Roach never strays from the road.
The prank, highlighted by Push Square, comes in the form of a polished promo for a faux horse-shaped controller add-on. The presentation includes staged demonstration footage and mock technical specs, emphasising the studio's commitment to production values even when the intent is purely tongue-in-cheek.
Project R.O.A.C.H. plays on the long-standing joke around Roach, Geralt's ever-faithful mount, and transforms it into a physical (and intentionally ridiculous) accessory that promises to keep the mount's path impeccable. The stunt is clearly an April Fools' offering rather than a genuine peripheral release, but the care taken with the concept has drawn attention across gaming social channels.
The campaign underlines a broader trend among developers to treat April Fools' Day as an opportunity for creative marketing rather than throwaway gags. CD Projekt Red's entry earned praise for its imagination and for the level of detail in the mock product pitch, reinforcing the studio's ability to generate buzz around The Witcher even in between major updates.
Further coverage and the original presentation can be found on Push Square's report: Push Square.