MSI is reportedly preparing to raise prices on its hardware by between 15 and 30 per cent as the global memory shortage continues to push up component costs, according to a report from Rock Paper Shotgun.

The memory crunch, which has affected DRAM and NAND supply for months, is continuing to feed through into manufacturing costs for motherboard, laptop and component makers. Rock Paper Shotgun's report claims MSI plans significant price increases across its product range in response to those higher component prices.

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The squeeze on memory supplies has caused headaches across the industry, contributing to higher retail prices and intermittent stock shortages for devices that rely on DRAM and NAND flash. Handhelds and small-form-factor devices have also felt the impact during recent release windows.

If implemented, MSI's proposed increases would add to pressure on PC builders and consumers looking to upgrade or buy new systems. Prebuilt desktops and laptops in particular could see noticeable rises on shelf prices, while retailers may adjust promotions and stock strategies accordingly.

Industry observers note that price moves by a major vendor can prompt rivals to follow suit if component costs remain elevated. The wider market response will depend on contract pricing, inventory levels and any easing in memory supply over the coming months.

Rock Paper Shotgun's report contains the initial claims; MSI has not publicly confirmed a formal pricing change at the time of publication. Full details and scope of any price adjustments remain subject to further announcements from the company and its retail partners.

Further coverage and updates are expected as manufacturers and retailers respond to component market shifts and potential changes make their way to UK shops.

Source: Rock Paper Shotgun