Ubisoft has revealed a new leadership team charged with steering the Assassin's Creed franchise into its next phase. The publisher tapped long-time series contributors for three senior roles: Martin Schelling will lead the overall brand, Jean Guesdon takes responsibility for content, and François De Billy will oversee production excellence.

  • Brand leadership: Martin Schelling assumes responsibility for the franchise as a whole, bringing experience from previous Assassin's Creed projects to a role focused on strategic direction and long-term planning.
  • Content oversight: Jean Guesdon has been named Head of Content, a role that puts him in charge of narrative, gameplay vision and the creative roadmap for upcoming entries.
  • Production standards: François De Billy will serve as Head of Production Excellence, tasked with refining development pipelines and maintaining quality across multiple teams and projects.
  • Veteran team: All three executives have prior credits within the Assassin's Creed series, signaling Ubisoft's choice to lean on internal experience as it evolves the IP.

Source: Pure Xbox (https://www.purexbox.com/news/2026/02/ubisoft-unveils-new-leadership-team-for-assassins-creeds-ambitious-new-chapter)

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