Microsoft’s gaming leadership has been dramatically reorganised: long-time CEO Phil Spencer is stepping down while Xbox head Sarah Bond has left the company amid criticism of the division’s marketing approach. Former Microsoft CoreAI president Asha Sharma has been appointed to lead Xbox, inheriting a franchise in the middle of a high-profile transition.

  • Phil Spencer announced his retirement in the same shake-up that removed Sarah Bond from the Xbox presidency.
  • Insiders told reporters that the platform’s marketing tactics were a significant point of internal dissatisfaction, contributing to Bond’s departure.
  • Asha Sharma, who previously ran Microsoft’s CoreAI unit, will take over responsibility for Xbox strategy and leadership.
  • The Verge has published additional details about the timing and internal dynamics behind the moves, portraying the change as an effort to reset the division’s direction.

Source: Rock Paper Shotgun

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