New Blood Boss Says Bigger Cut Means Nothing If Players Aren't There

New Blood Interactive chief Dave Oshry has publicly downplayed Epic Games Store's move to promote a more generous developer revenue split, arguing that a healthier percentage is meaningless if the store lacks engagement. Oshry says the real benefit of listing on Epic has been its ability to lift visibility — and consequently sales on Steam — rather than being a destination players prefer.

• Oshry argues platform audience matters more than marginally higher revenue shares for developers deciding where to sell.
• Epic claims its free game giveaways create a "halo effect" that increases sales on other platforms during promotion windows.
• New Blood's criticism frames the Epic strategy as useful primarily for boosting discoverability on Steam rather than building a long-term player base within EGS.
• The exchange highlights ongoing tensions in the PC storefront landscape about how platforms attract players and support developers.