Recent reporting claims Xbox's shift away from a console-first identity encountered significant internal resistance and poor results. The story links those strategic troubles to a leadership shake-up that includes Phil Spencer's exit, Sarah Bond's departure, and the appointment of Asha Sharma.

  • Inside reporting suggests the "Xbox everywhere" direction—spearheaded by executives including Sarah Bond under Phil Spencer—did not meet expectations inside Microsoft and was repeatedly called into question.
  • The timing of strategic concerns reportedly aligns with major personnel changes at Xbox, with Spencer stepping down and Asha Sharma taking on a top leadership role.
  • Sources indicate the shift away from emphasizing dedicated consoles sparked debate within the company about long-term identity and business priorities for Xbox.
  • The story has prompted renewed scrutiny of how Xbox balances console hardware, game development, and broader platform ambitions as it navigates a changing market.

Source: Pure Xbox

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