Craig Cincotta is back at Xbox, taking on the role of Chief of Staff within the Office of the CEO following a 13-year gap away from the company. The appointment, revealed by Cincotta on LinkedIn, arrives as Xbox undergoes a wider shuffle of its leadership ranks.

  • New role: Cincotta has been named Chief of Staff for Xbox's OCEO, a senior support position for the CEO's office.
  • Return after 13 years: He previously worked at Xbox before spending over a decade in other senior communications and leadership roles.
  • Professional ties to Asha Sharma: Cincotta and the incoming Microsoft Gaming CEO/Ahead of Xbox, Asha Sharma, share a history — both were in Microsoft marketing around 2013 and later worked at Porch Group.
  • Porch Group links: At Porch Group, Sharma served as COO while Cincotta held the title of Senior Vice President and Head of Communications, cementing a working relationship before reuniting at Xbox.

Source: Pure Xbox

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