Recent engagement analysis indicates Roblox now commands more playtime than both PlayStation and Steam together, underscoring how user attention is fragmenting across platforms. Industry observers point to mobile-first and instant-access experiences as major drivers behind this change.

  • Roblox’s user-driven ecosystem and low-friction access are helping it attract sustained daily engagement that rivals traditional console and PC platforms.
  • Analysts argue the broader entertainment landscape — including short-form video and mobile apps — is pulling casual users away from conventional gaming habits.
  • For PlayStation and Steam, the trend highlights a challenge: converting large install bases into comparable time-spent metrics against social, emergent platforms.
  • Developers and publishers may need to rethink retention strategies, focusing more on social features, frequent content drops, and mobile-friendly experiences to compete for attention.

Source: Push Square

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