Asha Sharma, the incoming head of Xbox who joins from Microsoft's AI teams, has set a clear boundary for how generative tools will be used in games. In a recent interview with Variety she warned that while AI will remain a tool in development, it must meet high standards and cannot replace human-driven storytelling.

  • Sharma brings an AI-heavy background from Microsoft and is now overseeing Xbox strategy.
  • She made it clear that subpar or careless AI outputs will not be acceptable in game creation.
  • AI will continue to be incorporated into workflows, but as an assistant rather than a substitute for writers and designers.
  • Her stance prioritizes human-authored narratives as the core of compelling game experiences.

Source: Pure Xbox

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