A fresh study from industry adviser Epyllion argues that short-session mobile apps are rapidly siphoning player time away from conventional video games. The report frames this as an urgent attention competition, suggesting developers and publishers must adapt if they want to hold onto players and revenue.

  • The report highlights a shift toward ultra-accessible, short-form entertainment on phones, which can outcompete longer play experiences for players' limited free time.
  • Lower engagement with traditional titles risks hurting retention metrics and monetization models that rely on sustained play and repeat sessions.
  • Epyllion warns this is a large-scale trend, not an isolated blip, and urges stakeholders to treat it as a strategic threat rather than a passing fad.
  • Suggested industry responses include designing for shorter sessions, improving onboarding and retention loops, expanding cross-platform touchpoints, and leaning into community or live-service hooks to maintain attention.

Source: Push Square

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