EA Sports FC will incorporate an AI-generated rendition of Match of the Day commentator Guy Mowbray for some in-game voice lines, according to reporting. The arrangement was made with Mowbray's approval and is intended to supplement traditional recording work rather than fully replace human commentators.

  • Veteran voice: Guy Mowbray has been a prominent football commentator on the BBC's Match of the Day for more than two decades and has lent his voice to numerous football game releases.
  • AI-assisted audio: EA is using an artificial intelligence replica of Mowbray's voice to create certain commentary segments for EA Sports FC, as revealed in media coverage.
  • Consent and collaboration: Reports indicate Mowbray agreed to the use of the AI model, highlighting that the studio and commentator coordinated on the approach.
  • Practical reasons: Using AI can help produce large volumes of lines and varied reactions that would be time-consuming to record entirely in-studio, streamlining part of the development process.
  • Fan and ethical considerations: The move raises questions about voice representation and the balance between efficiency and preserving the human element in sports presentation.

Source: Nintendo Life

Sponsored