A new industry analysis from advisory firm Epyllion, led by Matthew Ball, warns that video games are facing stiff competition for user attention from gambling, cryptocurrency ventures and adult content. The report draws on market data to argue that these alternatives are eroding the time and money players traditionally devote to games, posing strategic challenges for studios and platforms.

  • Attention shift: The report highlights that consumers are increasingly dividing leisure time across more high-engagement, often monetised activities outside traditional gaming.
  • Data-driven warning: Epyllion's findings are based on aggregated industry metrics and trends that suggest a measurable diversion of user engagement toward gambling, crypto products and pornography.
  • Business impact: Reduced attention could hamper player acquisition, retention and lifetime value, forcing publishers to rethink monetisation and content strategies.
  • Strategic choices: The analysis signals a need for the games industry to adapt through new engagement models, improved retention tactics, platform-level features or closer regulatory attention to competing sectors.

Source: Eurogamer

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