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Veteran commentator Guy Mowbray has allowed EA to generate an AI copy of his voice to help with the bulk of EA Sports FC's name-checking work. The synthetic voice will be used to handle the extensive list of player names, easing the burden of lengthy studio sessions.
- Who: Guy Mowbray, known for his work on Match of the Day, granted permission for an AI voice clone.
- What: EA created a digital recreation of Mowbray's voice to assist in recording commentary assets.
- Scale: The AI will help cover roughly 20,000 individual player names, a task that would otherwise demand extensive human recording time.
- Purpose: The arrangement is intended to reduce repetitive recording and speed up production of comprehensive in-game commentary.