The UK Advertising Standards Authority has ordered the removal of an advert made to promote Call of Duty: Black Ops 7 after upholding complaints about its content. The regulator concluded the spot treated sexual violence in a way it deemed unacceptable, leading to the ban.

  • The advert was produced to promote Call of Duty: Black Ops 7 and drew multiple complaints to the ASA.
  • After an investigation, the ASA found the ad minimised the seriousness of sexual violence and ruled it breached advertising rules.
  • As a result of the ruling, the advert has been banned from UK broadcast and other paid placements covered by ASA jurisdiction.
  • The decision highlights increased regulatory scrutiny on how video games are marketed, particularly around sensitive subject matter.

Source: Eurogamer

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