Souji Souai LOVE is a short, free visual novel from Kao Corporation that reimagines cleaning products as pop idols. The 20‑minute experience blends light storytelling with the kind of offbeat marketing Japan is known for, presenting characters whose designs incorporate bottles and other product motifs.

  • Developer/publisher: Kao Corporation, a major chemical and cosmetics company.
  • Gameplay length: Around 20 minutes, aimed at a quick, promotional playthrough.
  • Premise: Idol characters are stylised as cleaning and household products, with visuals leaning into the novelty concept.
  • Availability: Released as a free title—designed more as a branded short story than a traditional game.

Souji Souai LOVE feels like a playful intersection of advertising and interactive fiction, using charming absurdity to draw attention to everyday items. Whether you try it for the novelty or curiosity about corporate creativity, it’s a compact, easily consumed piece of media.

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Source: Eurogamer