Sony Turns to PS5 Monetisation as RAM Costs Surge

Push Square reports that Sony is expected to lean on greater monetisation of PlayStation 5 owners as global RAM prices climb. The spike in memory costs, fuelled by demand from AI firms, is squeezing component budgets and prompting the company to seek additional revenue streams.

• AI-driven demand for memory components has tightened supply and pushed prices upward, increasing manufacturing expenses for consumer electronics makers.
• Sony may look to offset higher bills by accelerating revenue-generating strategies around the PS5 platform rather than absorbing the full cost hit.
• Likely tactics include expanding paid services, prioritising digital sales and add-ons, and pushing more in-game purchases or premium content.
• Any shift toward heavier monetisation risks consumer pushback, but could protect hardware margins and future investment in games and platform features.