ASUS has implemented the first price increase for the ROG Xbox Ally X, with the adjustment currently confined to Japan, Pure Xbox reports. The hike follows warnings at the turn of the year that memory-price pressure could force higher retail costs for the handheld.

The move is being attributed to an ongoing RAM supply and pricing squeeze affecting the wider industry. ASUS previously flagged the possibility of price rises should memory costs remain elevated, and the Japan increase represents the first tangible example of that risk being realised.

Sponsored

For the moment, the adjustment appears regional: there have been no confirmed reports of price changes in other territories. Retailers and distributors outside Japan have not announced parallel increases, leaving UK and European pricing unchanged for the time being.

The situation will be monitored closely for further roll-outs or additional regional adjustments should memory-market conditions deteriorate further. Full coverage and source details are available via Pure Xbox.

Read the full Pure Xbox report