Sega Sammy disclosed a $200 million impairment loss linked to Rovio after the studio failed to meet earlier projections, according to the company's Q3 2025/26 financial filing. The result forms part of a mixed quarter for the multimedia group, which recorded losses in several areas amid rapid shifts in the market environment.

  • $200 million impairment recorded against the Rovio business following performance that lagged initial projections after Sega's 2023 acquisition of the Angry Birds developer.
  • Company-wide results were uneven in Q3 2025/26, with multiple segments reporting declines or write-downs as market conditions changed quickly.
  • Sega attributed the hit to a combination of weaker-than-expected results from Rovio and broader, fast-moving shifts in the gaming and media markets.
  • The impairment highlights challenges in integrating high-profile mobile studios and the volatility of consumer demand in the mobile gaming sector.

While Sega earlier expanded its portfolio by adding Rovio in 2023, the recent filing shows that expected synergies and revenue performance have not materialised to the degree management had forecast, prompting the substantial write-down. Investors will be watching upcoming guidance and any strategic adjustments as Sega navigates the fallout.

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Source: Nintendo Life