Bungie's upcoming Marathon received a fresh information drop at a Chinese showcase, with developers outlining significant character and equipment customization alongside an unusually large selection of firearms available from day one. The reveal arrives as the game gains early commercial momentum on Steam and follows a reinvigorated marketing push after Bungie's previous project transitions.

  • Developers emphasised extensive cosmetic options for both characters and gear, suggesting players will be able to tailor appearance and loadouts in depth.
  • The event highlighted a very broad weapon lineup at launch, indicating many gun types and variants will be available immediately rather than unlocked slowly over time.
  • Presentation in China served as a key stage for showing off content variety — a sign Bungie is targeting global appeal from day one.
  • Early sales and visibility on Steam appear strong, helping the relaunch's marketing momentum in the current post-Arc Raiders landscape.

Source: Eurogamer

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