Pokémon ran a one-minute advertisement during Super Bowl LX that industry coverage pegs at a very high cost. Multiple outlets estimate the minute-long spot carried a price tag in the mid-eight figures, a spend that aligns with the franchise’s ability to invest heavily in major marketing moments.

  • Several reports place the cost of the one-minute commercial at roughly $16 million, signaling a major outlay for a single Super Bowl slot.
  • That price reflects how valuable Super Bowl airtime remains for global brands seeking huge audience reach during a single event.
  • For Pokémon, the expenditure is consistent with the franchise’s extensive revenue streams and frequent presence in big-ticket promotions.
  • The move underscores how legacy entertainment properties can leverage marquee events to maintain cultural visibility and connect with broad audiences.

Source: Nintendo Life (https://www.nintendolife.com/news/2026/02/pokemons-super-bowl-commercial-was-probably-expensive-unsurprisingly)

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