Pokémon has kicked off a major anniversary campaign with a high-profile commercial that debuted during Super Bowl LX. The spot showcases a roster of international celebrities — led by Lady Gaga — each sharing their chosen Pokémon as part of the franchise’s 30th-anniversary promotion.

  • Campaign launch: The new promotional effort celebrates 30 years of Pokémon and centers on fans and famous faces revealing their favourite creatures.
  • Super Bowl premiere: The advertisement aired at Levi's Stadium during Super Bowl LX, bringing the franchise to a massive global audience.
  • Celebrity lineup: Alongside Lady Gaga, the spot features Trevor Noah, BLACKPINK’s Jisoo, Formula 1 driver Charles Leclerc, footballer Lamine Yamal, actress Maitreyi Ramakrishnan and rapper Young Miko.
  • Global reach: The mix of musicians, athletes and entertainers underscores Pokémon’s cross-generational and international appeal while driving buzz for anniversary activities.

Source: Nintendo Life (https://www.nintendolife.com/news/2026/02/jigglypuff-is-joined-by-up-and-comer-lady-gaga-in-pokemons-super-bowl-ad)

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