GOG has walked back from making any sweeping promises about how it will use AI tools going forward, after criticism that a promotional banner for its New Year sale used artwork generated with AI. The store’s leadership says the image was an unfinished asset that was accidentally published, and that future AI policy decisions will be handled case-by-case rather than by a blanket rule.

  • Incident: An AI-created image appeared on GOG’s storefront as part of a New Year sale promotion and drew pushback from parts of the community.
  • Company response: GOG contends the banner was a work-in-progress asset that was published in error, not a deliberate launch of AI art across the site.
  • Policy stance: The managing director indicated the company won’t commit to an absolute yes-or-no on AI use, preferring flexible evaluation over rigid bans or endorsements.
  • Community impact: The episode highlights tensions between retro-game preservationists, creators, and platforms over transparency and acceptable use of AI-generated content.

Source: Rock Paper Shotgun

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