Blizzard's president has indicated the company will allow its development teams to investigate generative AI as part of their workflows. The remarks suggest a measured openness to new technologies rather than a formal commitment to adopt specific AI systems.

  • Leadership stance: Blizzard's president expressed support for developers exploring generative AI, framing it as an area teams should be allowed to investigate.
  • Developer freedom: The message emphasises giving internal teams latitude to test emerging tools and techniques rather than imposing a top-down mandate.
  • Exploration, not adoption: Comments point toward experimentation and evaluation during development, implying any wider rollout would depend on results and suitability.
  • Broader industry trend: The position aligns Blizzard with other studios assessing generative AI for potential benefits, while weighing creative, technical and ethical trade-offs.

Source: Eurogamer

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