Epic is doubling down on Fortnite as a promotional tool to drive traffic and purchases on the Epic Games Store, tying store buys to in‑game cosmetics and avatars. Alongside that marketing push, Epic plans to build a more unified cross‑platform store experience with shared libraries and improved platform features to woo players away from competitors.

  • Fortnite-linked rewards: Buyers of participating third‑party titles will receive exclusive cosmetics or avatar items usable in Fortnite, creating direct incentives to shop on Epic’s store.
  • High cadence of drops: Epic says it expects to deliver roughly 100 cosmetic items or equivalent tie‑ins per year as part of an official program, keeping the rewards program fresh.
  • Cross‑platform ambitions: The company is pursuing a single, multiplatform storefront model with shared game libraries across PC and mobile to simplify access for users.
  • Feature and performance upgrades: Improvements such as platform voice chat and better runtime performance are cited as part of the broader plan to improve the store experience for both players and developers.
  • Developer participation: Titles that opt into the program can leverage Fortnite’s brand exposure to boost third‑party sales on Epic’s storefront, potentially increasing discoverability.

Source: Rock Paper Shotgun

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