Take-Two CEO Strauss Zelnick has reiterated that Grand Theft Auto VI is on track for a November 2026 release for Xbox Series X|S and indicated Rockstar will step up promotional activity starting in the summer. His remarks, delivered during the company's latest financial results call and reported via IGN, suggest the team is preparing to move from development updates into a public marketing phase. That shift could mean new trailers, extended gameplay previews, or developer deep dives in the months ahead.

  • Zelnick reaffirmed the studio's target of a November 2026 launch window for GTA 6 on Xbox Series X|S.
  • Take-Two expects Rockstar's marketing push to begin in summer, signalling a transition to broader public promotion.
  • A summer campaign would likely bring more substantial footage and campaign materials than the snippets seen so far.
  • The comments were made on Take-Two's recent earnings call and were relayed to the public via IGN's reporting.
  • The timing implies Rockstar is moving into the final stretch of pre-launch activity, giving players fresh reasons to watch for announcements over the coming months.

Source: Pure Xbox

Sponsored