Take-Two boss Strauss Zelnick has stated that generative AI did not contribute to the development of Grand Theft Auto VI, while also reiterating the game’s planned initial launch on consoles this November. At the same time he confirmed the publisher is actively running a large number of AI experiments and implementations across its operations. The comments frame AI as a company-wide focus rather than a creative shortcut for Rockstar’s flagship title.

  • Zelnick explicitly said generative AI was not used in creating GTA 6, separating Rockstar’s core development work from the company’s AI activity.
  • GTA 6 is reportedly still scheduled for a console-first release in November, according to the update from Take-Two leadership.
  • Take-Two is pursuing AI widely: Zelnick described the business as operating on the scale of hundreds of pilots and implementations of the technology.
  • The comments suggest Take-Two is exploring AI for broader business and technical uses, while preserving traditional development practices for major creative projects.

Source: Rock Paper Shotgun

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