Nintendo's Switch 2 continues to outperform earlier hardware, with the system selling strongly since its June 2025 debut. However, president Shuntaro Furukawa has signalled the firm could reconsider pricing if rising memory costs — attributed to growing AI demand — start to bite into margins.

  • Strong launch: Switch 2 has shifted 17.37 million units since its June 2025 release and is tracking toward a 19 million-unit goal for the fiscal year.
  • Cost pressure: Memory component prices have risen considerably amid increased demand related to AI, which may squeeze Nintendo’s profitability on the console.
  • Cautious stance: Management says any change to Switch 2 pricing would be approached carefully, balancing company profits against consumer expectations.
  • Timeline to watch: Comments point to scrutiny of cost trends through FY2026 and into FY2027 — a period when decisions about pricing or margin absorption could be made.

Source: Nintendo Life

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