GOG has reportedly told its paid supporters that a recent storefront banner was produced with the assistance of AI tools and that its appearance on the live site was not intended. The admission — shared in a private Discord — follows public accusations that the retro-game seller used AI-generated imagery to promote a New Year sale.

  • According to reports, a staffer privately informed supporters that AI-assisted artwork was involved in the banner's creation and that the asset was pushed to the store in error.
  • The revelation surfaced after community members flagged the banner as likely AI-generated, prompting scrutiny over creative sourcing for promotional materials.
  • The incident has revived broader conversations about how platforms disclose AI use, especially for companies positioned around nostalgia and indie curation.
  • Observers say the episode could force GOG and other digital storefronts to tighten internal review processes and clarify policies on AI-assisted content in marketing.

For a company known for championing classic and independent titles, the misstep has underscored tensions between modern content tools and consumer expectations for authentic artwork. Whether GOG follows up publicly with corrections, removals, or updated guidelines remains to be seen, but the case adds to growing industry pressure for clearer disclosure around AI in game promotion.

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Source: Rock Paper Shotgun