Digital storefront GOG is facing scrutiny after community members flagged promotional imagery for its new-year sale as likely produced by generative AI. The controversy comes at the same time the company posted a senior software engineer role for GOG Galaxy that lists promoting and using AI-assisted development tools among its duties, suggesting a broader embrace of AI internally.

  • Accusations: Observers allege some sale artwork appears to be created using AI image tools rather than traditional art methods.
  • Job listing: A senior software engineer vacancy for GOG Galaxy requires candidates to actively use and advocate for AI-assisted development tools.
  • Timing: The promotional concerns and the recruitment push surfaced concurrently, prompting debate about how widely AI will be adopted across the platform.
  • Catalogue context: GOG, known for selling both classic and modern PC titles, may be signalling a shift in production and marketing practices.
  • Industry implications: The story adds to ongoing conversations about ethics, transparency, and quality control when studios and stores use generative AI for art and development.

Source: Rock Paper Shotgun

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